tjeerdtraats: voc-tools*

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  1. As consumer behaviors and demands continue to evolve, brands are now focusing their efforts on delivering a good customer experience, even if that’s at the (slight) expense of the actual product or service they sell. In fact, a study by Gartner states that nearly 89 percent of companies are competing on customer experience alone.

    And for enterprises to consistently deliver good customer experiences, they need to know the wants, needs and preferences of their customers, hence the rise of "voice of the customer" (VoC) campaigns — where brands aim to purposefully curate and act upon the voice of their customers.
    https://www.cmswire.com/customer-experience/9-enterprise-voice-of-the-customer-voc-tools-you-should-know-about/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.