One of the key building blocks of Experience Management (XM) is X-data, which helps establish an understanding of how people think, feel, and behave. In almost all circumstances, organizations lack the X-data they truly need. So how should organizations go about instrumenting their operations to collect the right data?
http://customerexperienceupdate.com/?open-article-id=12589814&article-title=six-types-of-experience-data--x-data-&blog-domain=wordpress.com&blog-title=experience-matters/
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