Data Analytics is fundamental to enhancing the customer experience. Market research reveals, “90% of business managers think analytics is capable of boosting sales by more than 20%.”
Data evaluation allows a business to analyze what they did right and how can they further improve and where to focus more. Without analytics, a marketer can only hope for the best to happen.
http://dqindia.com/data-analytics-essential-enhancing-customer-experience/
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