Voice user interface (VUI) development has been opened up to brands, people and developers vying for a share of voice in this new, noisy marketplace by both Amazon and Google who have created free ‘skill’ or ‘action’ building platforms for their market-leading personal voice assistants. Although this accessible technology is exciting, it is still in the early stages of adoption and presents a steep learning curve - for both brands and customers. In this world, everyone’s a beginner.
https://www.marketingtechnews.net/news/2018/may/23/joining-vui-conversation-challenges-and-benefits-voice-user-interfaces-marketers/
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