If marketers think brand trust is just a nice-to-have, a new SurveyMonkey survey shows it’s a must-have.
“Businesses that fail to establish trust — the foundation of any relationship — will lose to businesses who can,” said SurveyMonkey CEO Zander Lurie in a statement accompanying the survey results. The survey conducted by his company found that brand trust affects the bottom line in a variety of ways.
https://martechtoday.com/another-survey-shows-brand-trust-affects-purchase-decisions-227500/
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