To truly understand CX needs and eliminate the guesswork of positive disruption, brands must talk to their employees.
Employee engagement may be a less expected feedback source, but it’s central to any modern CX strategy. Rather than treating vocal employees like squeaky wheels, businesses should focus on empowering employee voices and the data-driven insights they offer.
https://www.cmswire.com/customer-experience/want-to-hear-the-voice-of-customers-listen-to-your-employees/
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