There are many voices you need to listen to when developing your customer experience strategy.
You listen to your customers and to your employees. You do listen to them, right? Both of them?
Think those are the only voices you should be listening to in order to improve the customer experience? Nope! They're not the only ones. There are many voices that are key to total understanding.
You know the main ones...
https://www.cx-journey.com/2015/07/the-many-voices-of-customer-experience.html/