First and foremost, the value of customers is that they are humans. This very basic fact should by itself be intriguing for businesses to transform their organization, culture, and business model to offer more of a human to human relationship. Now, I do understand that as businesses we are not there for charity. We are rather looking to increase the cash flow into our organization, reduce costs in order to make more profits by end of year. With no doubt, refocusing our model to be Human Centered and increasing Customer Satisfaction, will help us achieve our monetary targets.
Providing customers a more valuable experience will increase the value of your customers. Going back to a more business perspective on the topic, and to get in alignment with the executive suite’s “show me the money!” orientation, the return on customer centered efforts, whether in terms of expenditure or in terms of needed time should be quantified.
http://customerthink.com/building-human-relationships-and-driving-customer-value/
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