The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part of your day-to-day life. You speak often, and you’re familiar with each other’s lives. An acquaintance, on the other hand, is someone you might only encounter occasionally when your paths cross.
In business, customers should be more like friends than acquaintances. You want to stay in close contact to remain relevant to their day-to-day success. This deeper relationship is created using customer engagement. In a nutshell, customer engagement is the connection between an enterprise and the customer forged through communications.
So, why is customer engagement important? Because it forms a bond between you and your customers that encourages long-term loyalty based on mutual growth.
https://www.business2community.com/customer-experience/why-is-customer-engagement-important-and-valuable-02238103/
Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers.
https://mopinion.com/customer-success-story-skoda-optimising-overall-user-experience/
Over the last years NS has been actively improving its online visibility and services. Digital sales and services have become increasingly important. NS websites link directly to its social media accounts and NS has set up a interactive webcare policy.
https://mopinion.com/customer-success-story-improving-online-conversions/
Technologies’ digital channels are still relatively new, there is always the risk that parts of the website may not work properly and there is always room for improvement. Volkswagen chose Mopinion to identify issues at an early stage with a focus on improving the user experience for visitors.
https://mopinion.com/customer-success-story-volkswagen-improving-and-tracking-online-customer-satisfaction/
Being 9.1km (5.6 miles) outside Amsterdam city centre and being well connected to the road network of the Netherlands and beyond, car travel is a popular choice for many airport users and Schiphol Airport’s official parking facilities offer a convenient and competitively priced option.
https://mopinion.com/case-study-schiphol-airport-car-parking/
Reliability, transparency, value and good service all lie at the heart of Devitt’s values. To meet the needs of its customers, Devitt’s online vision is focused on user experience and making processes simple and clear.
https://mopinion.com/customer-success-story-optimising-the-customer-journey/
Additionally, the website remains an important source for bringing in hot leads – those interested in making a hearing test appointment. To make it as easy as possible, customers can simply leave their phone number behind so that a representative can quickly call them back to schedule an appointment.
https://mopinion.com/customer-success-story-schoonenberg-hearing-specialist-focused-on-the-voice-of-the-customer/
Travix wants to elevate its focus on ‘Customer First’ to an even higher level. To do this, they will be taking a few big steps in 2017 in regards to measuring customer satisfaction..
https://mopinion.com/travix-revamps-digital-feedback-programme-worldwide-using-mopinion-software/
DELTA has set out to achieve this ambition by offering an optimal digital customer journey. Central to this goal are convenience, service and personal (and pertinent) communication, all of which seamlessly connect with the customer experience of other online channels.
https://mopinion.com/customer-success-story-delta/
An optimal online experience for visitors is important for the CNV Vakmensen websites, especially as this directly contributes to the success of their business. These websites allow visitors to explore and understand why they should become or remain a member of CNV Vakmensen.
https://mopinion.com/customer-success-story-cnv/
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