David Turner, senior director EMEA marketing at Oracle NetSuite, explores what today’s customer is looking for both online and offline.
Today’s customer, above all, demands seamless and relevant experiences. They want to move effortlessly across online and offline channels from initial contact to purchase and beyond.
Along the way, they expect the retailer or brand to know their interests and preferences, and use this to provide consistent, timely, relevant and personalised engagement. In essence, it’s about a data-driven experience.
https://www.retail-week.com/retail-voice/four-ways-to-build-the-ultimate-customer-experience-/7028673.article?authent=1/
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