Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment.
So with the year coming to a close, it's a good idea to think about new approaches. What are customers looking for? What will resonate?
To get some answers to these questions, I reached out to various marketing experts. Here's what they had to say:
https://www.forbes.com/sites/tomtaulli/2018/12/01/b2b-marketing-strategies-for-the-new-year/
