Picking what university or college to attend can be one of the biggest decisions you will ever make. It represents a huge investment of time and money, all with the hope of being part of a learning environment and obtaining a degree that will lead to a successful career.
Due to the magnitude of this decision, both prospective students and their parents often take part in the research process. Naturally, both groups might approach the selection process with trepidation, each with their different sets of criteria they would want the higher education institution to meet.
http://customerthink.com/how-feedback-can-transform-your-higher-education-marketing-strategy/