When consumers shop they expect a seamless experience that is able to flow between the digital and physical, and one that always ends up with the product of their choice in their hands. As such, incorrect or missing product information across platforms can hinder the shopping experience in many ways, and ultimately cause a consumer to lose interest and move on to another retailer. In order to meet consumer expectations, retailers must adopt the best practices of unified commerce, and to do so, they need to begin with a key foundational element; the product.
To create an exceptional customer experience in a unified commerce world, retailers need to ensure each and every one of their products maintains complete data integrity throughout the unified commerce cycle; here are the top factors to consider when creating a customer experience tailored for unified commerce.
https://www.retailcustomerexperience.com/blogs/the-role-of-data-integrity-in-building-a-unified-commerce-customer-experience/
