It’s a new year and content marketing continues to grow as the cornerstone of all marketing. According to a benchmarks and trends report from the Content Marketing Institute, 62% of B2B marketers in 2017 reported that their content marketing strategies are more effective now than they were in the previous year.
http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Six-Content-Marketing-Trends-that-Will-Dominate-in-2018-122598.htm/
