Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? Thats another. Unfortunately there are many instances in which online customer feedback falls on deaf ears. Just a mere 46% of consumers feel that their feedback is being used in a constructive way. And whats interesting is almost 83% of consumers say they would be more loyal to a brand if they knew that brand would act on their feedback and make improvements.
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