I think we can all agree on the fact that the world is a big place especially if we look at it from a digital perspective. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who as a whole conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
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