When it comes to customer experience, expectations are at an all-time high. With the arrival and subsequent success of big players like Spotify, Uber and Airbnb, businesses around the world are racing to match the speed, dynamism and customer-centricity of these digital giants.
However, B2B customer-experience index ratings significantly lag behind those of retail customers. And with one customer intelligence consultancy predicting that customer experience will overtake price and product as the key brand differentiator by 2020, theres no better time to transform your B2B customer experience and start reaping the rewards.
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