No two martech stacks are the same, but all martech stacks have the same core objective. Across industries and marketing channels, marketers seek to derive customer insights from data, with the aim of driving better business results. Thats why search engine optimization (SEO) is now playing a pivotal role across many CMOs marketing technology stacks.
Brands require a unifying data source that will link together their audience segments and their marketing activities, as a foundational layer for their martech stack. Organic search sits at the core of this ecosystem and acts, in multiple senses, as the true voice of the customer. As SEO is becoming voice-enabled, visual and vertical, the organic channels significance will only grow over the coming years. This makes it an invaluable element for any business that aims to improve their customer experience.
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