Customer experience is undergoing a massive shift similar to how smartphones took hold ten years ago. At that time, if your brand didnt have a mobile strategy its likely you didnt survive. Today, were on the precipice of the next catalyst: Voice.
In her annual Internet Trends Report, influential analyst Mary Meeker named voice one of the top trends of the year, noting the rise in mobile voice and improved voice recognition. Were entering a new era of customer communication as people transition to mobile-only and voice assistant usage which surged by an estimated 130% in 2017.
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