My concept of creating a convenient experience is an end-to-end experience, including every point of interaction with any aspect of the companyinteractions with employees, product, website, packaging everything. How easy are you to do business with? What extra effort do you put your customers through? What friction can you eliminate?
Answering these questions will help you create a better customer experience. Looking for ways to improve the experience, save your customers time, and be more convenient is part of what will make your customers want to come back. Getting feedback to validate your decisions is crucial. Using survey tools like NPS (Net Promoter Score), CSAT (Customer Satisfaction), etc. you get results that will help you determine the overall customers feeling about their experience. You can get ask questions that will give you specific feedback about various part of the journey.
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