The Island called Digital Customer Feedback - Mopinion

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  1. The Island called Digital Customer Feedback - Mopinion
    The following is the case: more than a year ago I landed in the exceptional domain of Digital Customer Feedback (specifically: feedback from websites and apps), after being active for almost 20 years in what I would best describe as Non-digital Customer Feedback (in particular Customer Research as a result of contact via e-mail and phone).
    https://mopinion.com/the-island-called-digital-customer-feedback/
    Tags: digital customer feedback, market intelligence, by eringilliam (2017-08-29)
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.