Its their service, the experience you go through and how they treat you. Customer experience is more officially known as the sentiment associated with a companys ability to provide positive experiences to their customers. Services range from one-on-one interactions where a support agent resolves a customer issue, to exchanges with the brand on a more public scale.
You can think of it as the product of an interaction between an organization and a customer over the duration of their relationship. And its a critical component of todays marketing mix.
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