How to influence managers for Voice Of Customer: speak in your stakeholders language

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  1. 9 out of 10 customer experience professionals lives will change after reading this blog.* Getting buy-in for your voice of customer (VOC) program can be tough. As a voice of the customer leader, you often battle with influencing stakeholders internally, to be able to progress your initiatives. (*Okay maybe not, but I got your attention and since getting buy-in for VOC programs is notoriously difficult, I thought these tips might make your life a little easier, at the least).
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.