Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel

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  1. Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel
    The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.
    http://digitalmortar.com/getting-voice-of-customer-voc-right-the-measurement-minute-10-w-gary-angel/
    Tags: voice-of-customer, voc, metrics, strategic-analytics, by eringilliam (2018-07-02)
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