Lets just be honest. C-level leaders dont take a lot of web surveys.
But that doesnt mean that we dont NEED their feedback. It also doesnt mean they dont WANT to share feedback. Without it, sometimes were looking at a very incomplete picture of the customer experience.
This is particularly true in certain types of industries and companies where the business hinges on high-ranking relationships, long-term contracts and large dollar value transactions. In these cases, a unique approach is needed to gather feedback from top decision makers in your largest accounts.
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