Customer Success is typically defined as, ensuring customers achieve their desired outcomes while using your product or service. If youre relying on this explicit definition to drive retention and expansion then youre missing a better opportunity.
The key to scalably accelerating profitable growth is by creating truly loyal customers. And the shortest path to true loyalty is by demonstrating that the people within your company are listening. Heres why thats true and how to make this critical, emotional connection with your key customer contacts to strengthen relationships and drive true loyalty.
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