There's no shortage of buzz around the voice of the customer (VOC) and how it should shape a brands external policies, products and services for the benefit of its bottom line. However, the concept of turning customer feedback into practical results can seem abstract to an organization thats used to make decisions based on data and gut feelings alone. But the reality is, the worlds most successful tech companies do listen to feedback (sometimes, anyway), and they do have a history of action upon it when it makes sense.
To highlight these VOC program successes, and to give inspiration to other brands, here are five tech companies who took the voice of their customer seriously.
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