Sales is no longer a door-to-door business; you dont get to ring the doorbell and tell customers they need you anymore. Now, theyre coming to your door, and if they dont like what they see, they move on. So, how do you ensure they see the value in what you offer?
You have to understand their expectations not just of your offerings, but of their entire experience with your brand from discovery to customer care. That means that sales can no longer stand apart from marketing or service. These silos must converge and create a continuous, intelligent customer experience (CX). Read on for steps you can take toward meeting and exceeding customer expectations.
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