When it comes to bolstering consumer relationships, loyalty is often the first phrase that comes to mind. The ultimate building block, however, lies in brand affinity, or the emotional connection consumers have towards their favorite brands. When properly leveraged, affinity can help deepen consumer engagement and inspire long-lasting loyalty.
Increasingly, the brands that best resonate with consumers are those that create exemplary experiencesprioritizing personalization, meaningful rewards and seamless interactions. In a crowded marketing landscape, these trends are essential in setting brands apart and igniting brand affinity. A recent survey of consumers around the brands they purchase from most frequently, honed in on what brand affinity looks like, the factors that strengthen consumer ties, and how others can create experiences that move the needle.
Here are three ways to build brand affinity:
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