Its the age of the customer and the worlds biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any companys products and services is just a mobile search away.
Where does the Voice of the Customer (VoC) land in the priorities for your companys overall strategy? Forresters Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority.
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