Voice of Customer News

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11. Case Study: GBG’s Successful Global Voice of the Customer Programme

    This case study examines how GBG used CustomerSure to power their global Voice of the Customer (VoC) programme.
    
    GBG provide global specialist identity data services. When organisations need to prevent fraud, vet their employees, or ensure their customer data is accurate, they turn to GBG to help.

    https://www.callcentrehelper.com/case-study-gbgs-successful-global-voice-of-the-customer-programme-128317.htm/

    Tags: voice-of-customer, voc, customer-data, growth, gbg by eringilliam (2018-06-06)

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12. Use Voice of Customer Data to Improve Customer Experience Analytics

    According to Gartner CMO Spend Survey 2016-2017, customer experience is the top area of innovation being pursued by marketing leaders. Empowered with larger budgets and spend directed toward innovation efforts, marketing leaders look to analytics for proof that customer experience investments pay off. VoC analytics is often used alongside customer journey analytics in order to evaluate the customer experience across touchpoints and over time.

    https://www.gartner.com/smarterwithgartner/use-voice-of-customer-data-to-improve-customer-experience-analytics/

    Tags: voice-of-customer, customer-data, customer-experience, analytics, voc by eringilliam (2018-05-08)

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