According to a survey by Statista, nearly 2.62 billion people have active social media accounts worldwide today. The high tech industry has long understood that targeted ads and social media campaigns are powerful tools for driving brand awareness and sales. However, despite the fact that social media drives more traffic to a website than organic search, conversion rates are still extremely low. In fact, according to AdWeek, social media traffic has an average conversion rate of 0.71 percent, with organic search converting at 1.95 percent and email at 3.19 percent.
Some high tech companies are very successful in creating communities and developing a strong following on their social media accounts and this is definitely the first step to increasing conversion. But how do you use these communities to build customer loyalty, provide a better customer experience and increase sales conversion rates?
https://www.itproportal.com/features/3-ways-technology-brands-can-leverage-live-engagement-on-social-media/
Social media channels such as Facebook, Twitter and Instagram have had a dramatic impact on the current business environment. Brands no longer have the luxury of controlling what they want potential customers to see or read about them as social media has empowered consumers to generate content which could affect the public perception of a brand, it has also given these consumers access to a global audience. This has facilitated a power shift from businesses to the consumer.
Social media has amplified the voice of the customers who can now share their pleasure or displeasure with millions of people all over the world. Although the power tilt is mostly in the favour of the customers, businesses can still capitalize on social media to improve their brand image & trustworthiness, engage with customers, support them and access valuable feedback. In this post, I will share 5 ways businesses can ensure their brands always project a positive image on social media.
http://customerthink.com/5-ways-to-ensure-a-positive-brand-perception-on-social-media/
VP of artificial intelligence powered insights hub and social analytics company Crimson Hexagon reveals what brands should consider to better leverage the power of social
The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?
https://www.cmo.com.au/article/630356/5-ways-get-more-from-your-social-analytics/
If you have a VoC program or are interesting in building one, where are all the places you should “listen” to their voice? It is much more than just surveys.
https://customerthink.com/a-complete-voice-of-the-customer-program/
There was a time where a customer had to go into a store to complain. This then evolved into phoning customer services to resolve a query; then came the age of email – the only medium where, in most instances, the query is not time sensitive.
The explosion of social media has opened communication channels and customers expect the fastest response when contacting a brand on Facebook and Twitter.
On the whole, brands have accepted that once they open social channels it is imperative that they continue to monitor and engage with customers. Brands simply can’t afford to have hundreds of thousands of people viewing any negative review left by an unhappy customer.
http://www.thedrum.com/opinion/2017/11/20/are-brands-listening-customer-reviews/
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of what they want to buy. The use of artificial intelligence to bring customers to your dealership is the modern way of advertising. The use of social media and other online techniques as a means to collect data about what consumers are looking for and interested in is an excellent way for car dealers to discover what it is their customers are interested in, particularly when they are looking to purchase a new car. This way, the car dealer can entice their customers with the newest cars on the lot by offering them discounts and bonus packages if they purchase a car right now.
https://www.cbtnews.com/best-ways-to-re-engage-with-lost-customers-using-modern-methods/
In the age of social media, customers not only expect a meaningful two-way conversation but also insist that brands act on what they have to say.
At the same time, customers have become more demanding while their expectations continue to increase. In fact, almost two-thirds of the respondents’ expectations have risen compared to a year ago.
It all comes down to better customer service. Almost all respondents cited the quality of customer service as a determinant of their choice and loyalty to a brand, while 61% walked away from a brand due to poor customer service.
http://www.bizcommunity.com/Article/196/33/181466.html/
Customer feedback is crucial to running a successful business. From improving your customer experience to perfecting your services or products, customer feedback will tell you most things you need to know to grow your business.
However, gathering quality customer feedback isn't always easy. Business News Daily talked to business owners about how they gather feedback. Here are five tips.
https://www.businessnewsdaily.com/11074-easy-ways-to-gather-customer-feedback.html/
In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO).
Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters of these smart SEO and content frameworks are successfully implementing optimized content in paid search, email and social media campaigns and utilizing SEO insights to drive cross-channel performance.
https://searchengineland.com/enterprise-seo-cross-channel-performance-activation-integration-292442/
The new report from Telecoms and Computing Market Reports has been published. It provides updated in 2018 year analysis of telecoms and computing industries.
The Europe Social Media Analytics Market would witness market growth of 27.6% CAGR during the forecast period (2017-2023). Social media analytics vendors offer software that assist companies in collecting data and analyzing the same to pick out meaningful insights into customer sentiments, voice of the customer, and the volume of posts. The use of analytical technologies...
http://www.satprnews.com/2018/01/16/europe-social-media-analytics-market-2017-2023/
