Knowing what your customers want, when they want it, and how they’d like it served up to them is not just at the heart of game changing television shows. It’s also the core of developing winning test hypotheses. It’s the why behind the quantitative data – Behind the ‘what’ of quantitative data there is a ‘why’ that informs your copy and gives your visitors an easily navigable path to becoming a customer.
https://conversionxl.com/blog/voice-of-customer/
How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
https://mopinion.com/ab-testing-tools-boost-conversions/
