Engaging customers with attention-getting content is one of the most important ways to draw new business and then keep it coming. Today, though, consumers are bombarded with marketing campaigns on multiple fronts, from television and radio to in-app ads and social media. It takes a truly creative approach to stand out.
Recent successful strategies have included challenges like photo/caption contests—games that increase customer engagement through fun and competitiveness. So, what are some other strategic and entertaining ways to boost engagement that stand out from the crowd? Below, 15 members of Forbes Communications Council offer ideas on creative ways of increasing customer engagement in today’s competitive landscape.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/01/22/boost-customer-engagement-with-these-15-fun-strategies/
As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single platform.
https://mopinion.com/data-integration-software-an-overview/
If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
Here is our 3 step process for getting your team on board with customer feedback.
https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
DIY Surveys aren’t what they used to be. We are in an age where technology can extract insights, patterns and even sentiments from structured and unstructured conversations on multiple platforms; and feed them directly into campaigns. Leela Srinivasan, CMO of SurveyMonkey, brings us up-to-speed on ways that technology is elevating DIY surveys to a science, and what marketers need to do to drive optimal business outcomes from them.
https://www.martechadvisor.com/articles/bi-ci-decision-science/using-customer-surveys-for-smart-insights/
A new study on brand feedback reveals just how minor the vocal minority really is. Research from Apptentive finds that most brands hear from less than 1% of their customers.
Customers rarely leave feedback in any form. Moreover, when they are inclined to leave feedback, they’re often met with a process that is clunky and time-consuming. As a result of brands not being proactive in their efforts to gather feedback in non-intrusive ways, they only end up hearing from their smallest and most vocal group of customers.
https://www.searchenginejournal.com/less-than-1-of-customers-leave-feedback-for-businesses/290269/
Launching a successful Digital Branch is not an easy task, it is an ongoing strategic initiative that not only takes financial investment, but a lot of collaboration across multiple layers of an organization.
Throughout the process of launching a Digital Branch, many companies get caught up in the overwhelming details, technicalities and resources and forget to ask the simplest questions. Perhaps the most important initial step in building a Digital Branch is to get to know the end-user: your customer.
https://www.inddist.com/article/2019/01/what-you-need-know-about-customers-launching-digital-branch/
An MIT Sloan/Google report last year pointed out that our current key performance indicators (KPIs) for customer experience are no longer accurate for today’s digital environment.
Most KPIs today focus on compliance, not commitment, the report said, so they are “key in name only, rather than being indicators that companies can use to truly improve performance."
We asked some marketing professionals what they identify as the KPIs making a difference in their organizations.
https://www.cmswire.com/customer-experience/are-your-customer-experience-kpis-fit-for-today/
Insurance is competitive. It can be hard to stay afloat in such a saturated field, let alone find an advantage over your competition.
Lead generation is essential, but any agency can duplicate your efforts, and it gets exponentially more expensive with scale. Is there a more sustainable method of achieving long-term growth and competitive advantage? The answer is surprisingly simple and yet almost universally ignored.
http://sbj.net/stories/opinion-how-to-improve-customer-experience-beyond-surveys,62303/
If you have a big growth goal to reach in 2019, you can leverage your customer insights from your Voice of Customer (VOC) data to achieve it. And on the flip side, if you have already invested in a VOC initiative, there are multiple ways you can use this data to influence your company growth.
http://customerthink.com/how-to-leverage-your-customer-insights-for-growth-in-2019/
How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
https://mopinion.com/ab-testing-tools-boost-conversions/