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  1. Online feedback forms come in many different shapes and sizes. To initiate these different types of feedback forms on a website or mobile app, two different methods are used: a passive approach (e.g. a feedback button on the side of your website) and an active approach (e.g. triggering a feedback form when a customer reaches a certain goal on the website, or when a visitor leaves the page).
    https://mopinion.com/passive-versus-active-online-feedback-forms/
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  2. So how can you and your digital team maintain a smooth operation and happy customers while dealing with this massive influx of consumers? The answer is simple – use customer feedback to determine what is irritating your customers the most and solve it.
    https://mopinion.com/user-experience-tips-happy-online-customer/
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  3. Website feedback analytics provides insight into what your visitors experience on your website. It is a critical supplement to other tools used to analyse (click) behaviour, such as Google Analytics. With user feedback, you get insights into how your customers experience your website. In other words, website feedback analytics explains the story behind the click behaviour of your visitors.
    https://mopinion.com/what-is-website-feedback-analytics/
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  4. From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year. Mopinion’s blog touches on all things customer feedback with articles catered to every digital role.
    https://mopinion.com/mopinions-hottest-blog-posts-of-2016/
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  5. As a proud sponsor, Mopinion is pleased to announce the launch of a new online community: User Feedback News. This global community shares curated content surrounding trending topics such as user feedback, user experience and technology.
    https://mopinion.com/a-new-community-for-user-feedback-news/
    Tags: , by eringilliam (2017-08-28)
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  6. The first online survey software and questionnaire tools initially surfaced in the late 1990s. These were more traditional survey tools that included a long list of questions, anonymous respondents and were only accessible on a PC. However ever since the emergence of website feedback, online survey tools have evolved and therefore, managed to stay ‘in fashion’ among online marketers.
    https://mopinion.com/top-21-online-survey-software-questionnaire-tools-overview/
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  7. Mopinion’s new data loader feature will enable users to import their own feedback data sets and easily visualise and analyse this data from external sources in our dashboards.
    https://mopinion.com/mopinion-releases-new-data-loader-feature/
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  8. The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights.
    https://mopinion.com/building-your-user-feedback-dashboard-the-easy-way/
    Tags: , by eringilliam (2017-08-28)
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  9. Much of the conversation was focused on digital how-to’s, discussions on the direction that online marketing will be moving in the coming years and the ever present suspicion that computers will steal all of our jobs.
    https://mopinion.com/digital-development-on-the-rise-for-b2b-companies/
    Tags: , by eringilliam (2017-08-28)
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  10. Due to these rising numbers, the in-app, or “mobile experience” is becoming increasingly more crucial to how your customers see your brand. Zenith’s Media Consumption Forecasts estimates that 71% of internet consumption is now mobile and this number is rising every year.
    https://mopinion.com/improve-mobile-experience-using-digital-feedback/
    Tags: , by eringilliam (2017-08-28)
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.