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  1. Customer Experience (CX) is emerging as a multidisciplinary field. It’s not just operations, marketing, sales, design, or insights… all of the above is required to create an immersive and seamless experience for your customers.

    That being said, the metric back bone of most CX programs rests in the Voice of the Customer (VOC) program. That is, those activities focused on getting customer and prospect feedback, getting it to the right people, and then doing something about it. If you are striking out for the first time to develop a VOC program or looking to upgrade your existing program here are some tips to consider.
    http://customerthink.com/10-ways-to-reboot-your-voice-of-the-customer-voc-program/
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  2. Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
    https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
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  3. Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
    https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/
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  4. Nearly two months since the last release, Android Things is now on developer preview 7. The last update upgraded the platform to Android 8.1, with this version adding new Console features, Bluetooth APIs, and responses to developer feedback.

    The latest update to the Android Things Console now allows developers to manage builds, user accounts, and view analytics. Additionally, Update Channels allow software builds to be deployed to groups of beta and development devices, without disrupting production ones.
    https://9to5google.com/2018/03/06/android-things-developer-preview-7/
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  5. For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic.

    Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer experience.
    http://www.dealermarketing.com/how-artificial-intelligence-is-helping-flip-the-script-in-automotive/
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  6. Customer success means establishing a relationship with your clients, listening and understanding what their needs are and supporting them throughout the journey that leads to their own goals. That’s all nice and clear in theory but what are some actionable customer success tactics that actually work?

    It’s easy to get lost in the fluff and talk about general concepts but, when it comes to customer success, it’s important to have a clear strategy in mind and put in place effective measures that actually have an impact on the customer journey. A well defined customer success playbook is in fact vital in order to guarantee a constant customer success driven growth.
    https://blog.userlane.com/customer-success-tactics-lead-to-hyper-growth/
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  7. The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel.

    A truly intelligent voice technology platform would enable fluid, human-like conversations. Artificial intelligence (A.I.) technology would support complex exchanges, detect nuances in speech patterns and tone and remember details from earlier conversations.
    https://www.phocuswire.com/Unique-voice-in-travel/
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  8. You’ve probably heard the conventional wisdom that teams should be aligned around a common goal. But while it’s important to have a shared business objective, the idea that everyone needs to have the same goal is selling your engineering team short.
    https://sdtimes.com/developers/high-performing-engineering-teams-disagreement-healthy/
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  9. Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
    https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
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  10. Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience’s desires years in advance, determine the best way to monetize their creation, and execute on a vision amid a cascading series of strict deadlines. And with so many new gaming formats becoming part of the gaming landscape, such as mobile, AR/VR, esports, and streaming, developers also have to consider the type of game they want to make.
    https://venturebeat.com/2018/03/02/game-publishers-should-learn-how-to-use-data-better-in-2018/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.