Voice of Customer News

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1. 5 ways to get more from your social analytics

   VP of artificial intelligence powered insights hub and social analytics company Crimson Hexagon reveals what brands should consider to better leverage the power of social
   
   The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

   https://www.cmo.com.au/article/630356/5-ways-get-more-from-your-social-analytics/

   Tags: voc, voice-of-the-customer, voice-of-customer, social-analytics, social-media, cx, customer-experience by tjeerdtraats (2017-11-27)

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2. Enterprise SEO and cross-channel performance: Activation and integration

   In parallel, over the last year, we have witnessed the convergence of content and search engine optimization (SEO).
   
   Intelligent marketers are utilizing these trends and building integrated marketing frameworks to provide marketing benefits far beyond the organic channel. Early adopters of these smart SEO and content frameworks are successfully implementing optimized content in paid search, email and social media campaigns and utilizing SEO insights to drive cross-channel performance.

   https://searchengineland.com/enterprise-seo-cross-channel-performance-activation-integration-292442/

   Tags: voc, voice-of-the-customer, seo, search-engine-optimization, marketing-intelligence, email-marketing, social-media, marketing, analyitcs by tjeerdtraats (2018-02-21)

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3. Europe Social Media Analytics Market (2017-2023)

   The new report from Telecoms and Computing Market Reports has been published. It provides updated in 2018 year analysis of telecoms and computing industries.
   
   The Europe Social Media Analytics Market would witness market growth of 27.6% CAGR during the forecast period (2017-2023). Social media analytics vendors offer software that assist companies in collecting data and analyzing the same to pick out meaningful insights into customer sentiments, voice of the customer, and the volume of posts. The use of analytical technologies...

   http://www.satprnews.com/2018/01/16/europe-social-media-analytics-market-2017-2023/

   Tags: voc, voice-of-the-customer, voice-of-customer, social-media, social-media-analytics by tjeerdtraats (2018-01-17)

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4. Social media has given communities a voice

   "A lie can travel halfway around the world while the truth is putting on its shoes," as Mark Twain said, but he did not envisage social media: "halfway" is understating it. A lie – or at least a bad impression – can get fully around the world, in an instant.
   
   That is the nightmare scenario for companies and organisations in the social media age.

   http://www.afr.com/news/special-reports/rebuilding-corporate-trust/social-media-has-given-communities-a-voice-20180225-h0wm7s/

   Tags: voc, voice-of-the-customer, voice-of-customer, social-media by tjeerdtraats (2018-02-27)

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5. Why Instagram Stories Need To Be Part Of Your Marketing Strategy

   The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram feature which was brazenly stolen from Snapchat) is gaining traction by the day.
   
   But you don’t have to take our word for it, because the numbers, along with the insights gathered from inside company’s using Instagram Stories regularly, paint a vivid picture.

   https://www.cmswire.com/digital-marketing/why-instagram-stories-need-to-be-part-of-your-marketing-strategy/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing, strategy, marketing-strategy, content-marketing, content-strategy, social-media, instagram, snapchat by tjeerdtraats (2018-03-16)

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