Voice of Customer News

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1. Figure Out Your Company’s Make-or-Break Strategic Problems, Then Use Small Teams to Solve Them

   Can a large incumbent company rediscover how to act like an agile start-up?
   
   I believe the answer is yes, though success depends largely on another question: Can the executive team learn to get out of the way?
   
   Behaving like an agile start-up implies speed, a sharply defined mission, and a deep understanding of customers. Those qualities allow a company to consistently formulate the right strategy and execute it cleanly—but also to pivot decisively when conditions change.

   https://hbr.org/2017/11/figure-out-your-companys-make-or-break-strategic-problems-then-use-small-teams-to-solve-them/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing, marketing-strategy, business-strategy by tjeerdtraats (2017-11-27)

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2. How to become the customer experience custodian

   The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.
   
   This response will come as no surprise to CMOs. Marketing has been blazing this trail for more than a decade. And in most companies, the marketing leader has the best resume for leadership in this pivotal area. Yet in another IDC study, we found fewer than 10 per cent of US companies with CX initiatives believe those are primarily a marketing effort. Why?

   https://www.cmo.com.au/blog/transformation-strategies/2017/11/15/how-to-become-the-customer-experience-custodian/

   Tags: voc, voice-of-the-customer, voice-of-customer, customer-engagement, cx, customer-experience, digital-marketing, marketing-strategy by tjeerdtraats (2017-11-23)

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3. Let Voice of the Customer Shape Your B2B Content Marketing Strategy

   Let’s face it — content is at the core of modern marketing communications. Content that is useful, helpful or entertaining will win mind-share and wallet-share as we move ahead into a marketplace where multiple parties are competing for the attention of potential customers.

   https://www.cmswire.com/customer-experience/let-voice-of-the-customer-shape-your-b2b-content-marketing-strategy/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing-communication, content-marketing, marketing-strategy, digital-marketing, cx, customer-experience by tjeerdtraats (2018-02-15)

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4. Why Instagram Stories Need To Be Part Of Your Marketing Strategy

   The buzz of promoting your day-to-day business activities on Snapchat may now be nothing more than a quiet hum — but Instagram stories (an Instagram feature which was brazenly stolen from Snapchat) is gaining traction by the day.
   
   But you don’t have to take our word for it, because the numbers, along with the insights gathered from inside company’s using Instagram Stories regularly, paint a vivid picture.

   https://www.cmswire.com/digital-marketing/why-instagram-stories-need-to-be-part-of-your-marketing-strategy/

   Tags: voc, voice-of-the-customer, voice-of-customer, marketing, strategy, marketing-strategy, content-marketing, content-strategy, social-media, instagram, snapchat by tjeerdtraats (2018-03-16)

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