We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
At Mopinion, we are committed to providing our customers with the data and security assurance they need to be confident in doing business with us. Obtaining compliance with the ISO 27001 standard perfectly validates this commitment to our customers, while simultaneously providing transparency around data security processes. That is why we are pleased to share that on June 18th 2020, Mopinion was awarded ISO 27001:2017 certification.
https://mopinion.com/mopinion-iso-27001-certification/
Welcome to the July edition of Mopinion’s Employee in the Spotlight! This blog series gives readers an inside look at who we are and how our employees contribute to our company culture. Last month we shined the light on our brand new Customer Success Manager Saskia Clappers. Fairly new to the team, she had a lot of interesting insights and things to share about her experience thus far at Mopinion. So this month, we’ve decided to hop on over to another department and highlight a special member from our Sales team, Kevin Drinkwaard. Here’s his story…
https://mopinion.com/employee-in-the-spotlight-kevin-drinkwaard/
In my last blog post, I wrote about how to build a Voice of Customer (VoC) program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginner's mind.”
https://www.peoplemetrics.com/blog/5-recommendations-for-reopening-your-voc-program/
Who are your customers? Are they businesses (B2B) or consumers (B2C)? The answer to this question is key to creating a world-class VoC program.
B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.
https://www.peoplemetrics.com/blog/listen-or-die/10-b2b-voc-and-b2c-voc-are-completely-different/
Exciting news! Mopinion has just released a brand new clip for ClickZ’s new video series – Tech Talks. In the series, senior leadership members from leading and innovative marketing technologies identify key market problems their software solves, how their software addresses this problem and what impact the software has on the market. In other words, an ‘under the hood’ look at the technology.
https://mopinion.com/en/mopinion-launches-tech-talk-on-clickz/
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